Wanted to share this
timely post from Randall Beard (former Global Head of Marketing with UBS and American Express) on the
importance of corporate reputation, and the nuanced differences between
a company's reputation and brand identity.
The lines between PR and Marketing are blurring by the day, and no one can deny that the bottom line speaks the loudest. For these reasons and more, Randall explains why Marketing should not just care, but work for a strong corporate reputation.